Marketing and Sales
How you can use today’s tools to get the word out about your restaurant company to draw new customers and build repeat business.
Do I Need A Loyalty And Marketing Program?
To compete in today’s marketing, where customers want to feel connected to the businesses they deal with, here’s why having a loyalty program is key to retaining customers. Do you need a loyalty program? The simple answer is Yes. Your competitors are getting them, the...
Harness The Power Of Loyalty And Repeat Customers
Loyalty is a powerful emotion that leads to positive reviews, referrals and, of course, repeat business. Loyalty is a fundamentally shared emotion, and it’s reciprocal. If you give me something, I feel compelled to return the favor – and with customers that means...
What People Are Saying About You…
All Business Owners hear from customers who are happy with what you provide them. Here’s a tip you can take to the bank All Business Owners hear from customers who are happy with what you provide them. Here’s a tip you can take to the bank. When they say something, or...
Indifference Is The Kiss Of Death
What is the number one most profitable group of people that you can market to that will consistently deliver the best return on your advertising dollar and that most businesses neglect…we’ll tell you here.
Are You Stuck In A Box And Can’t Get Out?
The fast food industry got the idea for drive-in windows from banks. I guess there was a McDonald’s executive sitting at the bank drive-through one day who thought, “I don’t think we can fit the milkshakes in these tubes, but…” The microwave in your kitchen was not...
How To Compete In Today’s Restaurant Marketplace
Monitoring and managing customer feedback is critical to business success. Customer feedback provides insights into the customer experience, allowing you to improve operations, user experience, customer service, and all other functions of your restaurant. Today, there...
Activity vs. Productivity
Most restaurant owners work long hard hours and are VERY busy and take few vacations, if any. However, I know some very successful restaurant owners that take at least a month off every year all at once. Their restaurants keep churning out money while they are...