“This turned our business around. It has made my life so much easier. We take vacations now that we were never able to do before.”

Rick Bendgen, Kennings Circle K, Cincinnati, OH

“I went to the event and was blown away by the results. We quadrupled our sales!”

Misty Young, Squeeze In, 5 Locations - CA & NV

“As an independent, this has allowed us to take advantage of the latest marketing and compete with the national chains. We’ve increased our sales by $400,000!”

Bruce Goode, Adventures Restaurant, Rice Lake, WI

“Our rankings on the review sites have grown exponentially to the point where we can now compete with all of the restaurants in the neighboring cities!”

Leigh Ann Byerly, Farwood Grille, Orlando, CA

What Is BIRA’s Educational Seminar Series?

BIRA’s mission is to ensure that independent restaurant owners have the latest information and access to the tools necessary to compete with the National Chains, recover from the pandemic, attract more new customers, increase sales, and operate their restaurants more efficiently to maximize their profits.

BIRA is sponsoring a powerful FREE Seminar “Restaurant Owner Reveals How He Rebuilt Sales To $3.2 Million!” which will focus on marketing for restaurants, featuring Independent Restaurant Owner Bent Hansen, who has rebuilt rebuilt his sales to $3.2 Million, surpassing his pre-pandemic levels.

We believe the information you receive at this event is so crucial to your success that BIRA is underwriting the cost of putting it on, so you can attend for FREE. Bent has overcome the same challenges you have faced, constant regulation changes, unprecedented staffing challenges, rising product costs and shortages, and has battled the National Chains with extraordinary success in his community and will share exactly how and what he is doing now, that works.

Featured Speaker For This Seminar

Bent Hansen

Bent Hansen inside his restaurant

BIRA Platinum Plate Award Winner
Owner, Lost Gringos Locos

We’ve invited Bent Hansen, owner of Los Gringos Locos in La Canada, CA, to share with us how he had pulled his restaurant through the Covid-19 crisis and made more sales and profit even after all restaurants in his state were ordered to shutdown.

Like every restaurant owner he had his world turned upside down in the initial year of the pandemic. But Bent came back stronger and aggressively marketed and reorganized his restaurant to do more sales than every before while staying fully staffed. .

There is a new way to run and market restaurants heading in to 2022 that’s why we have invited Bent to speak because he continues to amaze us with his ability to innovate, continually grow his sales, and consistently bring his customers back again and again.

Since his restaurant has reopened, his check average has increased, he has eliminated all the waste in his operations, and focuses only on marketing that works over and over again. He will share the top 4 promotions he feels his restaurant can’t survive without, and how he has built an impenetrable wall around his customers to ensure he’s their only choice when they dine out.

There are still plenty of challenges that Bent (and you) still face. Many restaurants have fallen in the last year, and many more are struggling. Customers’ old habits have changed, safety protocols continue to make some customers and staff nervous, mask frustrations and limited service lead to negative online reviews, the staffing challenges are horrendous, and finding a new way forward after a year of such tumult is exhausting. If you throw in the other challenges like rising food and labor costs, including increases to minimum wages, product shortages and delivery delays…it’s no wonder that each year approximately 32% of independent restaurants are forced to close their doors – and that was even higher last year.

Bent, like all Restaurant Owners, are still being barraged with new struggles but incredibly, he’s found the way to overcome them. Bent will share how he has built a suit of armor to protect his restaurant from the current challenges and any others that will come his way.

REGISTER TODAY FOR YOUR FREE SEAT

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What You Will Learn At This FREE Seminar:

  • His #1 most valuable asset in his restaurant and why it is more critical than ever now.
  • The top 4 promotions he uses for a steady stream of customers though his doors.
  • How to dominate the online review sites in your community and perhaps more importantly make the odd negative review irrelevant so it won’t ruin your day! (Bent just earned a spot on this TripAdvisor list – even though their dine in was closed for most of last year!)
  • How making your restaurant ANTI-FRAGILE will protect you from future “slings and arrows”.
  • The secret to using profitable promotions put on autopilot.
  • What you can be doing to maximize your “Independent Owner” Superpower.
  • Pricing for maximum profit and less stress – why it’s the perfect time to RAISE YOUR PRICES.
  • The best customer lure you can use to lock an iron cage around YOUR customers so no one can’t steal them and to make sure they keep coming back over and over again.

FREE Bonuses For All Attendees

FREE Bonus #1 (A $798.89 Value): Build a razor wire fence around your customers. This auto-pilot marketing system will create a relationship that makes it almost impossible for them NOT to walk right past your competitors and return to your restaurant over and over and over again. Try it for FREE for 90 Days! Plus…We’ll even throw in a video spilling the beans on ONE of the most important things you MUST do to fill your restaurant with repeat business night after night. But, if you attend this FREE, one-time-only event, you will get it as a thank you gift for attending.

FREE Bonus #2 (A $127.00 Value): A Free Report Called “Operation Restaurant Time Suck” that will dramatically increase your productivity and free time. One of the biggest problems restaurant owners struggle with is making a change in the contributions they make towards their restaurant. This change in mindset will help you distinguish between the activities that you do, the activities you should be doing and the activities you should delegate. It will change your life!

Not only is this report FREE to all attendees for this exclusive one-time-only event we’ll actually walk you through how it works step by step!

FREE Bonus #3 (A $147.00 Value): **SPECIAL REPORT** “How To Raise Your Prices… And Simultaneously INCREASE Repeat Visits From Your Customers!” Until today this report was ONLY available to the Nation’s leading Independent Restaurant Marketing Consultant’s clients… otherwise UNAVAILABLE at any price.

Also included for attending is a software program so all you need to do is input your menu prices and it will calculate what to charge for maximum profit!

REGISTER TODAY FOR YOUR FREE SEAT

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