Bent Hansen has agreed to share his secret to turning his restaurant into a money-making machine at a FREE Southern California "One Time Only" seminar within a short drive from your restaurant this January. He will show YOU, in person, how to blow the lid off YOUR restaurant income overnight...and do it with half the effort and half the time!
We all know this shouldn’t be true, but it is. The fact is – being a successful restaurateur today has more to do with marketing and advertising than it has to do with making good food.
You can fight this – and go broke. I almost did, and I’ll tell you about that in a minute. You can give your staff all the right training. You can become involved in the Restaurant Association. You can be the “Best” Restaurant in your town. You can be at your restaurant all the time, greeting and checking with guests, tending the bar, delivering food, answering phones and responding to customer comments. You can believe that if you are the most friendly, helpful owner, and serve the best food, the world will beat a path to your door.
Let me tell you, it just ain't true. All your excellent cooking and superior hospitality mean nothing if you don't have anybody to feed.
That is why I'm so excited!
While I was struggling to meet payroll and pay my bills, I stumbled onto a reliable system to fight these National Chains AND put more money into my pocket - consistently, EVERY month!
I live in La Canada, California right next to Pasadena. After graduating college, I had no idea what I wanted to do with my life, I was waiting tables and I found a little restaurant locally that was at auction. I didn’t have any better ideas, so, along with my brother, I bought it.
I thought all it took to be a successful restaurant owner was to be able to make good food and schmooze with my customers. Needless to say, I had a LOT to learn and plenty of expensive and painful lessons ahead of me.
I spent my early years as a restaurant owner looking for any other job that was better because I was working 18 hours a day 6 days a week and barely staying afloat. I was dealing with bounced checks, not sure I would make payroll that would hit the bank in a few days, paying cash for deliveries when my food distributor wouldn’t deliver without payment on past due invoices, turn off notices from utilities, credit cards maxed and behind on rent. My solution was starting a credit card advance on future sales to keep the restaurant open and paying it back with a percentage of daily remittances then using all the mental gymnastics that “I’m almost making a profit” or “it’s getting better” and generally being a slave to my business. It was depressing! Worse, I was ashamed around my friends and relatives who knew the truth, many who had supported me in so many ways and I was unable to pay them back.
My constant worry and struggle meant I needed to increase sales dramatically or I would go broke and disappear like so many other independent restaurants in my area. Out of desperation, I tried virtually every type of advertising that you could think of.
I listened to all the advertising sales reps, ran the ads that they promised would bring us tons of new customers. I spent the little money I was able to scrape together on marketing while my restaurant was going up in smoke. Time and money were running out –FAST!
While I had been able to rise above numerous previous setbacks (new restaurants opening on all sides of me, problems with my staff, a neverending list of financial issues that all boiled down to NOT ENOUGH CASH) I felt…
In my first “experiment”, I made some minor changes that cost me almost nothing and within a few short months was generating an additional $24,908.69 per month in NEW SALES! In no time it was accounting for $493,719.29 in additional yearly sales! And now I’ve put it all on autopilot, so it’s...
Now that I’ve discovered the secret formula to flood my restaurant with a constant stream of customers dying to spend money at my restaurant, Los Gringos Locos, I’m able to spend more time doing the things I love, time with my family and friends, putting my kids through college and taking vacations that I only dreamt of not that long ago…
Never ever, ever, in the 29 years I have been in the restaurant business, have I ever been able to actually measure such results from my marketing. Now I look forward to getting up in the morning because I’m excited again.
And the best part is…
I’ve discovered that it’s not rocket science growing and exploding your restaurant sales and profits. Anyone can make this system work.
Recently, Sean Potter, the Executive Director of The Best Independent Restaurant Association, asked me to help fellow independent restaurant owners in Southern California. So, BIRA has created a FREE, jam-packed intensive half-day Seminar, “Insider Secrets To Making $289,502.84 From YOUR Restaurant!”, which contains everything I learned that transformed my restaurant and life. I promise you it will change your life, too! I’ll hold nothing back!
Sean has also invited Michael Thibault, who is a Digital Marketing Expert for independent restaurant owners. Michael and I will spill the beans about this successful restaurant profit system – unconventional as it may be – so you can start making way more MONEY, take more TIME OFF, and have way more FUN running your restaurant!